The title above is a line from Amazon’s latest TV campaign for the Kindle. The commercials are pretty omnipresent, so I’m sure you’ve seen at least one in the series.
Take a look…
Who the hell writes this crap?
Last year, I poked fun at another especially terrible commercial from Amazon. In what’s now an annual tradition, yes, I’m doing it again. Let’s face it, the company’s creative/marketing output begs to be skewered.
Can anyone really identify with the goofy, ultra annoying characters in the above spot? If I had to spend more than 2 minutes w/them in real life, I swear I’d be reaching for the nearest bottle of Drano, and trying to guzzle it down before they uttered another ridiculous, inane word.
How much more vapid and saccharin-like can you make your potential customers out to be? Are these people really supposed to be typical Amazon buyers? Please tell me that’s not the case.
In an attempt to seem edgy and hip, Amazon has hired two zombies from central casting and made them recite lines (over an insipid indie track) that are as believable as the ones being spewed by politicians running for higher office.
Look, this commercial is not a parody or a spoof. So, if this is Amazon’s idea of actual humans, they might as well have used a strutting zebra to pitch their product. The end result would have been just as realistic.
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