The Creativity Conundrum

by Frank Coelho on September 9, 2011

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As a writer, musician and periodic entrepreneur (boy, I hate that word), I’m in the business of creativity.

Diesel’s very product emerges straight out of the creative process. Which is primarily why the subject really interests us. Without creativity, first and foremost, eBooks (or any books, for that matter), would never get written.

Imagination (a byproduct of creativity) is central to our experience and cultural output, as a nation. Some would argue that Americans may very well be the most creative people on earth.

Yet, we seem to have an incredibly tortuous relationship with creativity. We love innovation, but go too far outside “accepted” period norms and you’ll be shunned and marginalized. Many of the planet’s most important artists have personally experienced this type of brutal ostracization while alive, only to be finally recognized after they’re departed this mortal coil (Vincent Van Gogh, who supposedly never sold a painting during his lifetime, comes to mind).

Case in point…these two recent conflicting opinions. The first – the result of several studies – maintains that creativity is the most important skill for survival in the 21st century. The second – the product of research by a social scientist – professes that creative ideas illicit such feelings/words as “vomit,” “poison” and “agony”, in its test subjects.

So, which is it?

Where does this schizophrenic disconnect come from?

As I put together my list of possible topics to write about for this blog, I’m left wondering how “creative” I can go without alienating anyone.

One the one hand, I want to deliver content that’s different, imaginative, informative and that will hopefully entertain.

On the other, I certainly don’t want to get heads spinning to such a degree that it’ll make readers want to upchuck last night’s pot roast.

Believe you me, it’s a delicate dance.

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