We just wrote about Huffington Post – a company that’s seemingly doing all it can to report on…well…just about anything. If covering cannibalism is part of your business model as a mainstream media entity then, obviously, there are very few topics you won’t try to monetize.
Not that we think there’s anything wrong w/that, necessarily. It just points to American enterprise’s ever-expanding boundaries, when it comes to marketing possibilities.
Although the writing’s been on the wall for a while, a series of recent reports bring the point home that Amazon is doing the exact same thing as HuffPo – except that it’s trying to corner entire industry categories and not just entire interest sectors.
On the heels of the Department of Justice’s fortuitous (for Amazon) decision to hand over the keys to the eBook market to the company, get ready for what I’ve just decided to call, Amazon Everything.
Granted, the aerospace venture seems to be more of a personal Jeff Bezos project for now, but we shouldn’t put it past him to try to challenge Branson’s Virgin Galactic at some point. Nothing less than total domination of the Milky Way will do. You know Amazon Intergalactic is not far down the road.
Because I’m also a musician, I predicted in a post way back when that Amazon would eventually start a record label. Although what I refer to above isn’t necessarily about Amazon becoming a label (for now), it does present a provocative possibility that it may at least be thinking about a music streaming service à la Pandora.
With its eclectic product/service base, Amazon Everything, should be real cause for worry to any company trying to operate in these markets.
In all honesty, I would venture to say that we may see a fair amount of innovation as a result, but as we all know, scorched earth practices aren’t the same as healthy competition.